We believe every individual investor deserves better.
It all began in 1998, when Teresa launched a website about the stock market. The venture was not conceived as a means to make money, but as a way to reach out and connect independents around the world. Pete was one of the first people to arrive.
It was the height of the Dot-com Bubble. People were attracted to trading by the promise of instant riches. We responded immediately because we knew the truth: the market is the most efficient, Darwinian mechanism ever created to transfer hot money to the smart money.
Having worked in the investment industry for twelve years and witnessed the way “retail” is treated — as little more than fee-generating assets under management — we knew we had to do something. We had to provide effective strategies and solutions directly to the people.
We answered questions. We solved problems. Research led us to devise proprietary tools and techniques. Teaching propelled us up the learning curve. In the process, we acquired encyclopedic knowledge and gained tremendous insight. Ironically, we mastered far more than than we ever did working at the office.
To this day, we help friends, family, investors, traders, fellow professionals and their clients reach their goals.